Customer management refers to the process of how an organization manages its interaction with customers over time. In today’s complex business environment, customer management plays a pivotal role in ensuring an organization realizes its goals.
What’s more, several software tools have been created to assist companies to practice effective customer management and realize enhanced growth. Some of these tools have exposed their Application Programming Interfaces (APIs) to let developers fetch their features and embed them to applications—without the need of building the tools from scratch. When used within organizations, the management of APIs becomes a concern. If you are interested in learning how senior management, CIOs, CFOs, CTOs, and CEOs handle API management from their unique perspectives, then there isn’t a better place to start then our article on API Management for CXOs.
So, to ensure you get the right customer management API, we assessed numerous APIs listed on the Rakuten RapidAPI platform, which is the largest online API marketplace, based on the following factors:
- API features: We gauged the exceptional features of each of the customer management APIs.
- Price: We examined the cost of ingraining each of the APIs into applications.
- Ease of use: We looked at the ease of retrieving the APIs’ features and including them to applications.
Eventually, we created the following list of the top 10 best customer management APIs:
- NetTools API
- Personator API
- Generate and Send PDF Receipts via Email API
- Groove API
- ProProfs Survey Maker API
- Bewgle API
- ZendeskCore API
- Freshdesk API
- HelpDesk API
- IBM Watson Tone Analyzer API
Top 10 Best Customer Management APIs
TL;DR: Here’s a table summarizing our key findings.
|API||API Features||Pricing||Ease of Use|
|NetTools API||Collect helpful customer information, including WHOIS data, IP addresses, and DNS records||Free and monthly paid plans of $10 or $50||Easy|
|Personator API||Verify, standardize, and update customer records||Free for 1,000 monthly requests, then $0.02 for each||Easy|
|Generate and Send PDF Receipts via Email API||Create and send digital receipts securely over a dedicated email service||Free and monthly paid plans of $19 or $49||Easy|
|Groove API||Deliver customer support across multiple channels, implement ticket management, carry out email integration, track customer reports||Free||Easy|
|ProProfs Survey Maker API||Create online surveys for collecting valuable customer feedback||Free||Easy|
|Bewgle API||Analyze customer reviews and get the most value from them||Free||Easy|
|ZendeskCore API||Create, edit, and manage customer support tickets||Free||Easy|
|Freshdesk API||Manage customer support tickets, manage agents, monitor customer service tasks||Free||Easy|
|HelpDesk API||Create a conversation thread, retrieve conversations for a specific customer in a mailbox, get customer happiness ratings report, and more||Free||Easy|
|IBM Watson Tone Analyzer API||Analyze the tone of customer conversations and discover their emotions, writing styles, and social propensities||Free||Easy|
1. NetTools API
The NetTools API offers a host of tools that enables you to collect helpful information about your customers.
API features: With the NetTools API, you can query WHOIS information by an IP address, AS, or domain name. It also allows you to resolve an IP address associated with a host, resolve a host name associated with an IP record, get a user’s location by resolving a DNS record or a public IP address, and more.
Price: If you make less than 100 requests per day, you can use the API for free. Otherwise, you can pay $10 per month and get 10,000 requests per month or $50 per month and get unlimited requests.
Ease of use: There is ample documentation to help you to integrate the API without any bottlenecks.
The Personator API provides you with a programmatic access to an extensive database of billions of records, which you can use to verify and update customers’ details.
API features: With just a name and address, phone number or email, the Personator API allows you to verify, standardize, and update contacts. For example, you can use it to verify a customer’s identity, validate and amend a customer’s U.S. address data, enhance and update a customer’s U.S. and Canadian address information, and append a customer’s missing contact information. Furthermore, the API lets you add demographics and firmographics to records, such as date of birth, gender, marital status, household income, and occupation.
Price: As long as you make less than 1,000 requests per month, you can use the API for free. Beyond which, each request is charged at $0.02.
Ease of use: There is extensive documentation, code samples, and swagger interfaces to ensure you make the most of the API.
This API lets you generate and send digital receipts securely over a dedicated email service. It ensures you send properly designed receipts to customers, and without worrying of the email messages landing in their SPAM folders.
API features: With the Generate and Send PDF Receipts via Email API, you can create and send amazing PDF bill receipts on the fly and deliver them to customers’ inboxes via a dedicated email service. Furthermore, it enables you to customize the bills, incorporate latest offers or coupons on the bill, and include your social media handles on the bill for enhanced customers’ engagement.
Price: The free tier allows you to generate 300 bill receipts per month. To create more receipts, you can pay either $19 per month or $49 per month.
Ease of use: There are integration examples, SDKs, and other resources to ensure you consume the API with ease.
4. Groove API
Groove is a lightweight helpdesk tool that provides real-time customer support across multiple channels, such as live chat, mobile, web, and email. It enables you to organize customers’ tickets in a multi-channel inbox so that you can schedule your responses appropriately.
API features: The Groove API lets you integrate Groove capabilities into your application. With the API, you can deliver personalized customer support across multiple channels, implement ticket management, carry out email integration, and track customer reports.
Price: It’s available for free.
Ease of use: There are endpoints descriptions, integration samples, and other materials to make consuming the API quick and flawless.
The ProProfs Survey Maker API lets you create online surveys for collecting valuable customer feedback.
API features: With the ProProfs Survey Maker API, you can create a range of surveys, including market research surveys, customer feedback surveys, and customer demographic surveys. It supports advanced features that can assist you to make the most of your surveys, such as embedding multiple question types, implementing response grading, analyzing detailed survey statistics, and including cross-device compatibility.
Price: It’s offered for free.
Ease of use: There is easy to follow documentation to ensure you integrate the API using just a few lines of code.
6. Bewgle API
The Bewgle API allows you to analyze your customer reviews and get the most value from them.
API features: With the Bewgle API, you can clean sentences, handle repeated characters and contractions, and carry out other tasks to get insights from your customer reviews. Furthermore, you can use the API to check whether the sentence present in the review text is something that you can act upon to enhance your service delivery.
Price: It’s provided for free.
Ease of use: There is well-explained documentation to enable you to integrate the API with just a few lines of code.
Zendesk is a popular company that offers a wide range of proprietary communication tools to businesses. The ZendeskCore API allows you to incorporate the features of the Zendesk platform into your application.
API features: With the ZendeskCore API, you can create, edit, and manage customer support tickets. For example, you can use the API to add ticket tags, add topic tags, create customer requests, create schedules, create new users, delete memberships, delete tickets, get all comments from a ticket, mark tickets as spam, update tickets, and more.
Price: It’s available for free.
Ease of use: There are SDKs, endpoints descriptions, and other materials to ensure you embed the API within a few minutes.
Freshdesk is a proprietary helpdesk software that enables businesses to offer great customer service across multiple support channels, including email, social networks, and websites. The Freshdesk API lets you integrate Freshdesk capabilities into your application.
API features: With the Freshdesk API, you can manage customer support tickets, manage agents, and monitor customer service tasks. For example, you can use the API to add notes to tickets, create comments to topics, delete agents, delete contacts, get all tickets, update tickets, and more.
Price: It’s offered for free.
Ease of use: There are endpoints descriptions, code samples in various popular programming languages, and other resources to help you in consuming the API without any obstacles.
9. HelpDesk API
HelpDesk API provides you with a programmatic way of managing your email, chat, and phone conversations with your customers.
API features: With the HelpDesk API, you can include personalized customer support capabilities to your applications. For example, you can use the API to create a conversation thread, create a customer, retrieve conversations for a specific customer in a mailbox, get replies report, get customer happiness ratings report, update conversations, and more.
Price: It’s provided for free.
Ease of use: There is detailed documentation to ensure you integrate the API quickly and effortlessly.
The IBM Watson Tone Analyzer API allows you to analyze the tone of your customer conversations and discover their emotions, writing styles, and social propensities.
API features: With the IBM Watson Tone Analyzer API, you can analyze the tone of a piece of HTML or text and identify customer tones in chats, tweets, or other conversations. It analyzes the provided message for various tones, such as language tone, emotional tone, and social tone. For every analyzed tone, you can derive various traits, such as openness, agreeableness, and conscientiousness. The results of the analysis can assist you to understand your customers better and tailor your services to meet their needs.
Price: You can test the API for free.
Ease of use: There is expansive documentation full of code snippets and other helpful materials to assist you to embed the API without any programming headaches.
That’s Rakuten RapidAPI’s list of the Top 10 Best Customer Management APIs. We hope you’ll find the right API to interact better with your customers and enhance the profitability of your business pursuits.
If the API you want is not in the above list, you can click here and look for other amazing customer management APIs on the extensive Rakuten RapidAPI marketplace.
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