Let’s face it: social media usage is a significant aspect of most of our lives. In fact, it’s estimated that more than 2.5 billion users around the world rely on the various popular social media networking platforms to facilitate their interaction and connectivity with family, friends, and other people.
Most of the social media platforms have exposed their APIs (Application Programming Interfaces) to enable developers to access their functionalities and integrate their features into applications.
We assessed several social media APIs based on the following four major criteria:
- API features: We looked at the distinguishing features found in each of the APIs.
- Popularity: We reviewed the popularity of each of the social media platforms. This will help you to determine the best platform to integrate into your application and maximize your engagement.
- Price: We assessed the cost of using each of the APIs.
- Ease of use: We examined the ease of implementing each of the APIs into an application.
Eventually, we came up with the following list of top 10 best social media APIs.
- Tumblr Image Search API
- Download Video YouTube API
- Hashtagy – Generate Hashtags API
- Social Scanner API
- KredAPI API
- Instagram API
- Twitter API
- Pinterest API
- Reddit API
- The Facebook Graph API
Top 10 Best Social Media APIs
TL;DR: Here’s a table summarizing our main findings.
|API||API Features||Popularity||Price||Easy to Use?|
|Tumblr Image Search API||Get Tumblr images, their description, and other information||Tumblr hosts more than 450 million blogs||Free and varying paid plans from $10 to $50 per month||Yes|
|Download Video YouTube API||Download and convert YouTube videos in various formats, including MP3 and MP4||Low||Free and varying paid plans from $5 to $35 per month||Yes|
|Hashtagy – Generate Hashtags API||Create popular and related hashtags, analyze the trending hashtags||Low||Free and paid plans of $10 and $20 per month||Yes|
|Social Scanner API||Search social media networks for users’ usernames||Supports 20 social networks||Free and varying paid plans from $19 to $297 per month||Yes|
|KredAPI API||Measure the influence and outreach of users in various online communities||Low||Free and paid plan of $500 per month||Yes|
|Instagram API||Get information about any Instagram user, media published by a user, tag object, user location details, and more||1 billion monthly users||Free||Yes|
|Twitter API||Post tweets, search for tweets, retweet tweets, or retweet tweets with additional comments||335 million monthly users||Free||Yes|
|Pinterest API||Access users’ boards, followers, pins, and other data. Add Pinterest buttons, widgets, and more||250 million monthly users||Free||Yes|
|Reddit API||Get identity of users, list trending subreddits, add emojis, submit comments, reply to messages, and more||330 million monthly users||Free||Yes|
|Facebook Graph API||Query data, post images, add likes, get user profiles, delete comments, access pages, create new stories, automate tasks, and more||2 billion monthly users||Free||Yes|
Tumblr is a widely used blogging and social networking service that lets users publish various types of content. Users can post “tumblelogs” or short-form blog posts and customize their pages to suit their preferences.
API features: The Tumblr Image Search API is an unofficial API that allows you to query the Tumblr database and retrieve images posted on its platform. After providing the search term to look for images on Tumblr, the API returns the requested images, their description, as well as other helpful information.
Popularity: At the end of 2018, Tumblr hosted more than 450 million different blogs.
Price: On the Rakuten RapidAPI platform, the API is offered for free, but you’ll be limited to 100 requests per month. Beyond the free plan, you can go for any of its paid plans, which ranges from $10 per month to $50 per month.
Ease of use: There is useful documentation that makes the API functional and flexible enough to be embedded into any application with ease.
The Download Video YouTube API allows you to download videos, music, and other visual content from the YouTube platform.
API features: With the API, you can download videos of your favorite content and store them on your local device. While simultaneously downloading the videos, the API lets you convert them to your preferred format, which can be MP3, MP4, MKV, WEBM, or M4A. The API is very efficient and successfully resolves YouTube’s captcha problem, without experiencing any IP address blocking issues.
Popularity: The Download Video YouTube API is not very popular. However, the Google-owned YouTube platform is very popular—as of May 2018, it was pulling more than 1.8 billion monthly users.
Price: On the Rakuten RapidAPI platform, you can use the API for free, but you’ll be limited to a quota of 1,000 per day. Beyond the free plan, you can subscribe to any of its paid plans, which ranges from $5 per month to $35 per month.
Ease of use: There is simple documentation to help you in getting up and running with the API as quickly as possible. Furthermore, after integrating the API into your application, users can easily download YouTube videos by providing their URLs and initiating the conversion and download process.
Hashtags are popularly used in most social media networks to enhance content visibility, increase social followers, improve SEO rankings, and achieve other objectives. The Hashtagy – Generate Hashtags API allows you to create unique and compelling hashtags that can expand your social media dominance.
API features: With the Hashtagy API, you can easily create thousands of popular and related hashtags that you can simply copy and paste to your social media posts. Furthermore, the API lets you analyze the trending hashtags for your social media content marketing efforts.
Popularity: The Hashtagy tool is not very popular.
Price: On Rakuten RapidAPI, the free version is limited to 20 requests per day. You can also pay $10 per month and get 250 requests per day or $20 per month and get unlimited requests.
Ease of use: There is helpful API documentation to enable you to start embedding the API within minutes.
Social Scanner is an easy to use tool that allows you to scan the most popular social media networks (and other websites) and check for the existence of users’ usernames.
API features: The Social Scanner API lets you search for any user and find their username alongside their profile link. It delivers results in JSON format in under 30 seconds. Other additional features, such as category-based searches, are planned to be released in future.
Popularity: The API currently supports 20 social networks, including Facebook, GitHub, Reddit, and Twitter. There are plans to add 157 more websites in future.
Price: If you make less than 1,000 requests per month, you can use the API for free. For more extended usage, you can go for any of its paid plans, which starts from $19 per month to $297 per month.
Ease of use: There is easy to follow documentation and other useful resources to facilitate fast and seamless integration of the API.
5. KredAPI API
KredAPI is an innovative API built by PeopleBrowsr, which is a company that enables its customers to launch their own social networks and analyze the users’ engagement in those networks.
API features: With the KredAPI API, you can measure the influence and outreach of users in various online communities connected by interest. The API evaluates the relative ability of a user to inspire action from others such as through retweets or gaining new followers, as well as the tendency to interact with others such as through sharing a message. The API returns a Kred score, which assists in gauging the extent of influence and outreach that a user exerts in their community.
Popularity: The API is not very popular.
Price: On the Rakuten RapidAPI platform, you can use the API for free, but you’ll be limited to making 25 calls per month. The paid plan is priced at $500 per month and allows you to make 2,000,000 calls per month.
Ease of use: There is expansive documentation and other helpful resources to assist you to implement the API seamlessly and within minutes.
Instagram is a Facebook-owned social networking platform that mainly lets users share photos and videos.
API features: The Instagram API comes with several features to allow developers to create tools that enhance users’ experience on the platform. With the API, you can retrieve information about any Instagram user, media published by a user, tag object, user location details, and more.
Popularity: At the end of 2018, Instagram had more than 1 billion monthly active users.
Price: The API is offered for free, but it is subject to rate limits.
Ease of use: The Instagram API is easy to use. Facebook has done a good work in providing detailed documentation to assist developers in easily implementing the API into their applications.
7. Twitter API
Twitter is a popular social media service that allows users to find the latest world events and interact with other users using various types of messaging content (called tweets).
API features: The Twitter API allows you to add Twitter functionalities to your application. You can use the API to post tweets, search for tweets, retweet tweets, or retweet tweets with additional comments.
Popularity: Twitter is a very popular social media networking service that can assist in enhancing the engagement of your application. At the end of 2018, it had more than 335 million monthly active users.
Price: Twitter provides its API for free. However, if you want a high level of access and reliability, you’ll need to contact them for the paid API version.
Ease of use: Twitter provides comprehensive documentation to assist you in flawlessly integrating any of its APIs into your specific use case.
Pinterest is a social media platform that lets users share and discover online information, majorly in the form of images and videos (called pins). Users can post the media content to their own or others’ pinboards.
API features: The Pinterest API allows developers to access Pinterest’s data and boost the capabilities of their applications. With the API, you can access users’ boards, followers, pins, and other data. Furthermore, you can also add Pinterest buttons, widgets, or RSS (Really Simple Syndication) feeds to your application.
Popularity: As of October 2018, the platform was used by more than 250 million monthly active users.
Price: The API is offered for free.
Ease of use: Pinterest provides comprehensive documentation and other resources to make it easy implementing the API into your web or mobile application.
9. Reddit API
Reddit is a social website that allows users to access news stories, rate various types of web content, and engage in community discussions.
API features: The Reddit API enables developers to access the user submitted and rated content on the website. It provides endpoints for completing various actions, including getting the identity of users, listing the trending subreddits, adding emojis, moderating comments, submitting comments, replying to messages, and managing private messages.
Popularity: At the end of 2018, Reddit had more than 330 million monthly active users.
Price: The Reddit API is offered for free.
Ease of use: Reddit has provided robust documentation to make it easy to embed the API into your specific use case. Reddit also has an active developer community who can assist you to overcome any implementation challenges.
Facebook is a popular social networking platform that allows users to communicate using messages, photos, comments, videos, news, and other interactive content. The Facebook Graph API is an HTTP-based API that provides the main way of accessing the platform’s data.
API features: With the the Facebook Graph API, you can query data, post images, add likes, get user profiles, delete comments, access pages, create new stories, and carry out several other tasks on Facebook. Furthermore, the API comes with methods for automating various actions; for example, you can use the API to automate the posting of messages to the platform.
Popularity: At the end of 2018, Facebook was boasting of more than 2.2 billion monthly active users, making it the most popular social media platform in the world.
Price: The API is provided for free, but it’s subject to certain rate limits.
Ease of use: Apart from its detailed documentation, Facebook has an active developer community with members who are always willing to assist each other make the most of the API.
That’s Rakuten RapidAPI’s list of Top 10 Best Social Media APIs. We hope you’ll find an API that you can use to add versatile social engagement capabilities to your applications!
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