The Ads Application Programming Interfaces (APIs) are designed to assist developers in creating applications that interact directly with the advertising platforms so that they can manage the marketing campaigns efficiently. The Ads APIs are especially helpful to online marketing professionals who intend to manage large or complicated advertisements without any hassles.
To help you find the best API for creating and managing paid advertisements programmatically, we reviewed several ads APIs based on the following three main criteria:
- API features: We scrutinized the main features of each of the advertisement APIs.
- Pricing: We examined the cost of using each of the APIs.
- Ease of use: We assessed the ease of integrating each of the APIs into applications.
Finally, we created the following list of the top 10 best Ads APIs.
- AdWords API
- Facebook Ads API
- Amazon Advertising API
- Twitter Advertising API
- Bing Ads API
- AdSense API
- Local Search API
- Adzuna API
- Anti Adblockers API
- SESTA FOSTA API
Top 10 Best Ads APIs
TL;DR: Here’s a table that gives a summary of our main findings:
|API Features||Pricing||Ease of Use|
|AdWords API||Create ads, keywords, ads text, landing pages, custom reports, and carry out other ad management tasks||Free||Easy|
|Facebook Ads API||Create ads, manage ads, get ads insights, manage ads audience, automate ads, create reports||Free||Easy|
|Amazon Advertising API||Get access to items listed on Amazon for sale, seller and customer reviews, product promotions||Free||Easy|
|Twitter Advertising API||Advertise Twitter accounts or Tweets, manage campaign audiences, schedule ads, get reports||Free||Easy|
|Bing Ads API||Manage ads accounts, keywords, ad groups, create new campaigns, get reports||Free||Easy|
|AdSense API||Get AdSense earning reports, manage ads||Free||Easy|
|Local Search API||Display sponsored ads of local businesses||Free||Easy|
|Adzuna API||Get ads about jobs, cars, and property||Free||Easy|
|Anti Adblockers API||Detect visitors using advertising blockers and display ads to them||Free and paid plan at $5 per month||Easy|
|SESTA FOSTA API||Detect content advertising for prostitution and other illegal activities||Free and varying paid plans from $300 per month||Easy|
1. AdWords API
The AdWords API also called the Google Ads API, allows developers to programmatically access the Google Ads server and create powerful applications for taking their advertising efforts to the next level.
API features: The Google AdWords API, which is based on SOAP and WSDL technologies, lets you complete nearly all tasks the Google Ads interface does, albeit programmatically. With the API, you can automatically produce keywords, advertisement text, landing pages, and custom reports that monitor your ad performance. You can use the API to create applications that manage ad accounts—right from the customer standpoint to the keyword standpoint.
Pricing: The API is provided for free.
Ease of use: Google offers comprehensive documentation and client libraries in the most popular programming languages to assist you in getting started quickly.
The Facebook Ads API, officially called the Facebook Marketing API, is Facebook’s solution to advertisers looking to create marketing automation with its advertising platform.
API features: The Facebook Ads API allows you to create apps that you can use to create ads, manage ads, get ads insights, manage ads audience, and carry out other automated marketing tasks. With the API, you can generate keywords, create ad groups for automated targeted, and generate performance reports. Furthermore, you can use the Facebook Marketing API to create and manage ads in other Facebook-owned platforms such as Instagram and Messenger.
Pricing: The API is offered for free.
Ease of use: Facebook is known for providing detailed documentation and guides on how to make the most of its APIs, and the Ads API is no exception.
The Amazon Advertising API provides you with a simplified and easy to use method of accessing Amazon products.
API features: The Amazon Product Advertising API allows you to leverage the powerful Amazon technology and create robust applications capable of selling Amazon merchandize. The API opens the doors to Amazon’s huge databases, allowing you to access the items listed for sale, seller and customer reviews, product promotions, and other functionalities available on the Amazon website.
Pricing: The Amazon Product Advertising API is provided for free.
Ease of use: Amazon offers comprehensive documentation on how to integrate the API fast and flawlessly.
The Twitter Advertising API allows you to set up and manage advertising promotions programmatically on the social media platform.
API features: The Twitter Ads API offers you with programmatic access to your Twitter advertising accounts so that you can manage ads efficiently. With the API, you can advertise Twitter accounts or Tweets, manage campaign audiences, schedule ads, get analytics on ads performance, and complete other tasks. The API outputs data in JSON format.
Pricing: The API is offered for free. However, the level of access is provided in three phases: Developer, Basic, and Standard. New developers are initially granted Developer-level access that comes with limited capabilities. They will be sequentially promoted to the next stages after Twitter has satisfactorily vetted their operations.
Ease of use: Twitter provides extensive documentation and guides to help you in minimizing the difficulties of implementing the Ads API into your application.
Bing Ads is a Microsoft-owned advertising service that displays advertisements according to the keywords that users utilize in the search engine. The ads appear on several platforms, including Bing, Yahoo, and AOL. The Bing Ads API offers programmatic access to Bing Ads, enabling developers to effectively manage complicated advertisements or integrate their marketing efforts with other systems.
API features: The Bing Ads API lets you manage your advertisement accounts, keywords, ad groups, and other aspects of your Bing Ads account. With the API, you can set up new campaigns, fetch reports on the performance of your ads, manage campaigns by updating bids and enhancing the target for the ads, improve your ad layout, and delete existing advertisements.
Pricing: The API is provided for free.
Ease of use: Microsoft offers detailed documentation, code samples, and SDKs to help you jump start integrating the API in your most preferred programming language. It also provides a sandbox for testing your code before deployment to live conditions.
6. AdSense API
Google AdSense is a service that enables content publishers to display advertisements on their websites and other applications and earn money from it.
API features: Google offers two types of AdSense APIs: AdSense Management API and the AdSense Host API. The AdSense Management API, which is built on HTTP and JSON, is designed to assist publishers in retrieving reports on AdSense earnings and manage other aspects of their AdSense accounts. The AdSense Host API is designed to assist publishers who share revenues with users by allowing the users to create their own online content using various techniques such as forum posting, blogging, and wiki pages.
Pricing: The AdSense APIs are provided for free.
Ease of use: Google provides extensive client libraries, code samples, and reference documentation to swiftly get up and running with the API.
The Local Search API by Soleo comes with a set of endpoints for searching and locating local businesses. Soleo has a huge database of more than 15 million grouped and geocoded business listings within the U.S.
API features: The Soleo Local Search API lets developers display search results of the most relevant businesses located within a user’s vicinity. Furthermore, the API allows you to access an extensive inventory of sponsored advertisements and display them to users. This way, you can monetize your search traffic without compromising the quality of the results shown to users.
Pricing: The RESTful API is provided for free.
Ease of use: Soleo offers simple and easy to follow documentation on how to create a frictionless local search experience to your users, and earn money from it.
8. Adzuna API
Adzuna is a platform that lists various types of advertisements, including jobs, cars, and property, from around the world.
API features: The Adzuna API allows you to retrieve up-to-the-minute ads and data about jobs, cars, and property, and integrate them into your website or other reporting systems. You can use the API to enhance user engagement by listing advertisements based on the users’ keywords, locations, and other search criteria. It returns data in JSON, JSONP, or XML format.
Pricing: The RESTful API is provided for free. However, extensive commercial uses may be charged depending on each use case.
Ease of use: Adzuna offers simple documentation and code samples to help you extend the API to its full limits.
The Anti Adblockers API is a simple API that allows you to show advertisements to visitors using advertising blockers.
API features: With the API, you can detect website visitors using advertising blockers and show them targeted advertisements, enabling you to make money. It’s the best solution for showing ads to everyone visiting your site.
Pricing: As long as you make less than 500 requests per day, you can use the Anti Adblockers API for free. The paid version allows you to make more than 5,000 requests per day and costs $5 per month.
Ease of use: There is simple documentation on how to embed the code for the API into your website.
10. SESTA FOSTA API
Legislation in several countries prohibits websites for aiding illicit sexual or human trafficking activities, especially through advertisements. The SESTA FOSTA API by Recognant allows you to monitor your content and ensure it does not violate any laws.
API features: With the API, you can discover content that advertises for prostitution and other illegal activities, and keep your platform safe from legal penalties. Using community moderators and other manual means may not be sufficient to identify such ads. The API uses state-of-the-art AI technology to assist you in spotting the unlawful ads, even if you are not aware of their placement.
Pricing: You can use the SESTA FOSTA API for free for making 30 requests per month. To increase the limits, you can go for any of its paid plans, which starts from $300 per month to more than $7,000 per month.
Ease of use: Recognant provides exhaustive documentation on how to integrate the API for ensuring monitoring and compliance.
That’s Rakuten RapidAPI’s list of top 10 best Ads APIs. You can click here to get other Ads APIs to incorporate into your application. We hope you’ll find an API that will help in taking your online marketing efforts to the next level!
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