Software Integration is key to ensuring business agility. Whether you need to optimize operations, automate cross-business processes or sync info across multiple platforms and databases, integration is necessary, especially when it comes to e-commerce business.
Software for retailers is largely powered by connections with shopping carts and marketplaces to run their functions and services.
For example, shipping management software needs integration with stores to be able to import orders and update order statuses. Or multi-channel software needs to access products info like prices, images, descriptions, etc. and spread it across various sales channels.
In its essence, integration means connecting disparate systems — whether cloud-based, on-premise or a hybrid — to make data interchange possible. It is obvious that API integration is a totally necessary long-term investment. However, there is a little understanding among businesses regarding how much effort building and maintaining it really takes. Integration with shopping platforms is probably the biggest pain point in developing software for managing retail. Connecting multiple incompatible systems for data exchange is brain racking, expensive and involves tons of tech work.
The common challenges organizations encounter when integrating with multiple data sources are the following:
- technological complexity
- high cost
- different attributes and objects models
- even when systems have related attributes, their format and values can differ
- scalability challenges
- keeping up with platforms updates
Quality of software for managing retail operations depends heavily on its level and quality of integration with shopping carts. Integration means tying your application with a third party, so should something go wrong and an information loss or distortion occurs, and the whole lot of integrated processes will go on the blink.
To integrate easily and safely it is worth opting to ready-built connection via API2Cart – unified shopping cart and marketplace API.
API2Cart addresses the integration challenges b2b e-commerce software faces when trying to set up a connection with customer stores. It provides deep, rich and unified integration with Shopify, OpenCart, eBay, Amazon, WooCommerce, and 30+ other platforms.
Having dealt with hundreds of integrations, API2Cart have learned the specificities and challenges that various web and mobile applications face. With these in mind, we developed our unified API that lets software extract, add, update, and synchronize store info from all or any of the supported shopping carts, like Shopify, eBay, WooCommerce. Plus, API2Cart APIs make it equally easy to integrate shopping carts with both web and mobile applications.
API2Cart is happy to be listed on the world’s largest API marketplace – Rakuten RapidAPI. Listing here among other top-notch APIs contributes greatly to API2Cart’s API discoverability.
Author: ANASTASIA KHOLOD
Executive Marketing Manager at API2Cart