With 66% of business leaders confessing to checking emails just after getting up from the bed, it is no wonder that email is still the most effective form of communication. The abundance of free hosting services and inexpensive email-based communication tools contributes to this trend.
However, with abundance, comes the problem of authenticity. Spam and email abuse are a common thing that we deal with in our day to day lives. So are the occurrences of unknown and disposable emails.
For businesses, any inbound or outbound email communication needs to take into account these aspects, and ZeroBounce has a solution for that. The ZeroBounce API is a sure shot way to find out the authenticity of an email address. The API is integrated with Rakuten RapidAPI so you can log in you your Rakuten RapidAPI account and get started in no time.
In case you don’t have an account on Rakuten Rapid API, sign up now and get your universal API key to access the Google Maps Geocoding API and thousands of other APIs hosted on Rakuten RapidAPI.
Before we explore the API further, let’s look at the main reasons why businesses around the world need to validate the authenticity of email addresses.
The Top Three Reasons To Validate Emails For Businesses
Mailing List Trimming
When a company’s followership goes up, their newsletter also grows. Influencers and celebrities also have big mailing lists. No wonder that they have to deal with bad apples like people opting in for the newsletters via invalid or temporary emails. Even worse, subscribers can report abuse and can harm the reputation of the newsletter email address.
A periodic audit of the email addresses in a newsletter mailing list is a good practice to weed out suspicious email addresses. It also saves time and money managing the mailing list.
VIP Mail FIltering
Most top executives of companies never receive all the emails that land in their public inboxes. Personal support staff are the best people for handling emails of top executives. Since the top executives also receive a lot of unsolicited emails requesting favors, it is crucial to filter genuine emails from the fake ones.
All email client applications have a variety of filters based on the “to” and “from” address fields along with rules for string matching of email subject line as well as the body. An additional plugin that checks for the authenticity of the email address can be a great boon for the support staff to vet the quality of incoming emails before passing it to the boss.
If your company leverages digital channels for reaching out to new customers, then one of the main jobs of your sales reps is to compile a list of prospective executives along with their email addresses. As people keep switching jobs, it is critical to validate the email addresses of the prospects before sending outreach communication.
An email validation service linked to the sales pipeline management process is quite handy. It saves you those countless hours spent in researching your prospects.
API At A Glance
ZeroBounce API addresses all the problems above. It has an AI-driven scoring mechanism to rate the quality of an email address, and its domain, based on several factors. A simple API packs all the complexities of assessing and scoring email addresses.
Let’s take a look at the API Console for ZeroBounce API.
It has a single endpoint, “GET Validate” which accepts the email address to be validated.
The ‘íp_address’ parameter is optional but can be left blank, as in most cases you won’t know it. The email address to be validated must be passed in the ‘email’ parameter.
ZeroBounce API Pricing
Head over to the Pricing tab of ZeroBounce API Console.
You get 100 free API calls with the BASIC subscription. Subscribe for this API and let’s explore it further.
Validating An Email Address With ZeroBounce API
The ZeroBounce API usage is quite straightforward. You can try it with your own email address or use an obvious email id from a public email service.
Select the API endpoint and feed the email address as follows.
The ‘ip_address’ parameter contains the default placeholder text which can be left as is. For the ‘email’, we have used a random email id based on a genuine name and the most popular public email service. After triggering the endpoint, here is what you get in API response.
The most important piece of information in this response is the value of ‘status’ key. In this case the value is “valid” which indicates that the email id is a valid one.
The ‘status’ can return many other values. If the email id does not exist then the value is set to “invalid”. You can test it with a random and unlikely email id.
The ‘status’ also helps you identify whether the email id is a spam or is used for abuse. The complete list of the status values and their actual meaning is found on this ZeroBounce documentation page.
With this, we are at the end of yet another API tutorial. Now with the help of ZeroBounce API, you can easily write an automated email validation script and realize all those use cases that we mentioned earlier at the beginning.